About Adam
Adam Latiff is a Broker Associate with Coldwell Banker Vanguard Realty serving St. Johns County, St. Augustine, Jacksonville, Ponte Vedra, and communities throughout Northeast Florida. Licensed since 2019, Adam has built his business around authenticity, market expertise, and a commitment to helping clients make informed real estate decisions.
With St. Johns County as his primary market, Adam specializes in helping sellers position their homes for success while providing buyers, investors, and property owners with straightforward guidance rooted in experience and local market knowledge. His approach is simple: tell people what they need to hear, not just what they want to hear.
Throughout his career, Adam has earned Gold and Platinum recognition through Coldwell Banker Vanguard Realty and actively serves the real estate profession through leadership with the Northeast Florida Association of Realtors, currently serving as Chair of the St. Johns Council.
Clients often describe Adam as direct, knowledgeable, and approachable. He believes real estate should be a collaborative process built on trust, communication, and education. Rather than focusing solely on getting a sign in the yard, he works to create a strategy tailored to each client’s goals while leveraging professional marketing, industry relationships, trusted vendors, and proven systems to help achieve the best possible outcome.
One of the things Adam values most about his work is helping clients navigate challenges before they become problems. Real estate transactions often involve inspections, financing, title issues, insurance concerns, negotiations, and unexpected obstacles. Through experience, preparation, and attention to detail, Adam works behind the scenes to keep transactions moving forward while minimizing unnecessary stress for his clients.
His goal is that clients walk away feeling the process was seamless, professional, and enjoyable. More importantly, he wants them to feel they had an advocate who protected their interests, provided honest guidance, and helped them make informed decisions every step of the way.
When the transaction is complete, Adam hopes clients remember more than just the successful outcome. He wants them to remember that they worked with someone they trusted, someone who handled the details professionally, and someone they are comfortable calling a friend long after closing day.
Adam Latiff
Broker Associate | Coldwell Banker Vanguard Realty
Chair, St. Johns Council (NEFAR)
Serving St. Johns County & Northeast Florida
Florida Real Estate License BK3446581
